PROJECTS » Rose Street Garden
THE BRIEF:
‘To deliver a refreshed exterior with contemporary features jointly branded with partners Bombay Sapphire. Complementing their global ‘stir creativity’ campaign.’
We consulted the existing Bombay Sapphire campaign and drew inspiration from existing installations across the world. Specialist designs were put forward to make the space ‘pop’, create a buzz and complement the ‘Stir Creativity’ initiative.
THE SOLUTION:
The joint branding requirements were blue, yellow and a flash of neon, so we selected blue hydrangea blossoms for big impact, yellow roses in a nod to the address and full glossy foliage. A hint of white cherry blossom and blue corn flowers also completed the mix.
THE RESULTS:
Installation of two floral arches over the steps at the entrance, to welcome customers with an impact and provide a great selfie spot.
The design of a feature floral wall incorporating high quality artificial flowers and lush green leaves with neon blue lighting advertising Bombay Sapphire and their current hashtag ‘Stir Creativity.’ A second great selfie spot, designed to encourage customers to promote the venue and campaign on social media.
Install artificial grass to create a cosier garden feel in the relaxed sofa section.
Manufacture of branded banners to define space and further promote the drinks sponsor, along with branded barrels to be used as high tables.
