In the hospitality industry, first impressions are everything. You have a split second to make a good impression on your potential customers, and if your establishment’s entrance fails to captivate their attention, it is possible they may never venture inside.
One of the best ways to ensure your entrance stands out is with plants. Plants add colour, texture, interest and can help to differentiate your space from competitors.
If you are looking for ways to make a statement with your entrance, here are 5 ways you can do so with plants:
Where outdoor space is limited, eye-catching hanging baskets, planted with an array of fresh flowers and trailing plants, are a fantastic way to increase footfall and add vibrant colours and gorgeous scents to your venue.
Using a commercial supplier to install and maintain your hanging baskets for you leaves you free to concentrate on serving your customers. There’s no need to worry about remembering to water them or having to replant them each season and you can be sure that your outside spaces are beautiful not only through the summer but right through the whole year.
At Benholm, our experts can design, install and maintain award-winning hanging baskets as a hassle-free option to add even more life to your venue.
With planning permission no longer needed to set up an outdoor dining space outside Scottish venues, there’s never been a better time to increase the capacity of your venue by introducing alfresco dining services to your venue.
One of the main challenges of outdoor dining on a busy street is the potential for disruption caused by passers-by or noisy, smoggy vehicles. Barriers with integrated planting like the ones we installed for Nandos are a simple, quick and attractive solution to define the space and provide respite from these elements and give patrons a sense of privacy when dining.
At Benholm we can design, install and maintain a wide variety of barrier planters making it possible to choose a design that fits the aesthetic of your restaurant.
Planters strategically positioned at your venue’s entrance are a relatively small investment that can have a big impact on the overall guest experience.
Elegant planters like the ones shown above make it clear you are open for business and can really set the tone for what’s to come inside.
Our planters come in various sizes, shapes, and designs, and are made of durable materials to withstand outdoor weather conditions. In addition, the planters can also be designed to reinforce your brand identity and create a cohesive visual experience.
Bespoke signage made with artificial plants that can withstand the elements is an innovative alternative to traditional signage. The vibrant and lifelike foliage of artificial plants can draw attention to your shop and make a memorable impression on passers-by.
Artificial plants offer design flexibility and can be customized to suit your specific requirements. They can be crafted into various shapes, sizes, and arrangements, allowing you to create a shop sign that aligns with your brand identity.
Additionally, artificial plants are not limited by sunlight requirements, allowing you to place the sign in any desired location, including areas with low light or shade. They can withstand various weather conditions, such as extreme heat or cold, without wilting or deteriorating. This durability ensures that your shop sign will maintain its attractive appearance for an extended period, regardless of the climate or location.
A floral archway can add colour and life to an otherwise ordinary doorway. You can choose a variety of colours and flower types, so it’s easy to find one that complements your existing decor or fits in with the season. These are especially useful if you have multiple entrances or if you have an outdoor patio area where people enter from.
In the age of social media, having an aesthetically pleasing backdrop like a floral archway also provides an excellent opportunity for customers to take photos and share them on various platforms. This can lead to increased exposure and positive word-of-mouth marketing for your restaurant. By creating an ‘Instagrammable spot’, you can tap into the power of user-generated content and potentially reach a wider audience.
Incorporating plants into your entrance can be a transformative design choice that helps your establishment stand out in a memorable and inviting way. Plants have a remarkable ability to create a welcoming atmosphere, enhance aesthetics, and offer numerous benefits that can positively impact your customers’ experience.
Our experience with national brands and venues across the UK means we can create the perfect solution for your location. We have a proven reputation in the hospitality sector and have worked with some of the UK’s most iconic venues.
If you would like to talk to us about what we can do for your venue, get in touch today: www.benholm.com/contact-us
